I've been saying this for some time now. I thought i was crazy but now i see that I am not crazy at all; I just should be working for a think-tank.
Tilting at Energy Windmills
Amory Lovins believes the U.S. can drastically slash its oil consumption. Here's how.
July 25, 2005
Mr. Lovins's ideas often have been dismissed as interesting but too radical to implement. Yet, since the study was published last fall, it has been touted in places not known for out-of-the-box thinking: Wall Street and Capitol Hill. John Casesa, an auto-industry analyst at Merrill Lynch, organized a conference call with Mr. Lovins for his clients and last month issued a report, subtitled "Investing in the Clean Car Revolution," that Mr. Casesa says was inspired in part by Mr. Lovins's ideas.
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MR. LOVINS: Their industry is at the mercy of oil prices which they can't control but which their technology and marketing choices have substantially contributed to increasing. And they have such weak balance sheets that each of the Big Three can afford only one bet, which is already placed, whereas Toyota has enough money to bet on everything -- and has. The bad joke in Detroit has long been, "We make cars so we can loan the people the money to buy them."
