batteries not included

Last year I took the plunge and installed Windows Vista. One of the first things that happened when I started my Vista system was a warning message:

No virus protection software detected.

Hmm. That's kind of an odd message from an OS. But it happened again when I switched to Windows 7 beta.

No virus protection software detected. Please follow this link to install anti-virus software.

The other day I started to think about this message. Is there any other product that tells you to purchase yet another product as soon as you buy it?

I tried to think of an analogy. Maybe you buy a car which does not include seat belts. You turn it on and the first thing that happens is an annoying chime that wont go away until you wear seat belts, which you have to purchase elsewhere.

When you think about it, it is weird thing. If I need anti-virus software in my OS, why doesn't the OS come with it? If my OS does not include anti-virus software, why does it belabor the point and repeatedly tell me that I need it and dont have it?

Maybe you can think of examples of this kind of situation but I couldn't. But maybe I couldn't think of any examples because it is a bad customer experience. My immediate reactions were confusion, worry, and then a feeling that I bought lunch and only got half the sandwich.

These warning messages were another reminder to me of why I like my Mac's. Apple has done a great job of providing a computer with darn near everything you need right from the start, especially if you buy iLife.