the end of an era

This interview is outstanding.

I could not have said it better myself and I have tried :) I particularly liked the line where he pointed out that 60% of American buying power is with people 50 years or older and those people could live the rest of their lives by only buying food, socks and underwear.

Prepare yourself for a major adjustment to our consumption habits and the resulting economy.

Shopping Shift

Paul Solman talks to author Paco Underhill about changing shopping habits amid the economic slump.

Listen to the recording