The other day I noticed that our new bar of Dial soap was defective. Instead being a nice rectangle, there was a large gouge out of the bottom. Weird.
Then I opened a second bar and it had the same gouge on the bottom. Same with the third bar. And finally it dawned on me.
Dial soap bars are smaller now. They look the same from the outside but you actually get less soap.
I have been reading about this for about a year. Companies are shrinking portions and in some cases raising prices as well. With the soap I finally observed this change personally.
Less is the new more.
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